Influencer Marketing Lead, World of Tanks

About the Employer

Job Overview

Our legendary World of Tanks game is ready to welcome Influencer Marketing Lead on board. This role will lead insight-driven strategy for influencer marketing to strengthen the meaningful dialogue between players and Wargaming. Are you ready to take on your next challenge?

Reports To

Head of Marketing Operations

What will you do?

  • Define and implement performance-based influencer marketing strategy for World of Tanks PC with focus on YouTube and Twitch platforms
  • Partner with regional teams, through discipline leadership implement best practices and provide clear product guidance.
  • Partner with business to understand performance across verticals, evaluate short- and long-term business impact. Audit and improve attribution methodologies used for tracking performance.
  • Partner with internal and external agencies.
  • Analyze campaigns results, drive continuous improvement.

What are we looking for?

  • 3+ years of experience in digital marketing and customer acquisition
  • Experience from agency or client side, working with YouTube content creators across multiple YouTube verticals and regions
  • In-depth understanding of influencer marketing landscape, media and digital trends, online consumer behavior.
  • Analytical thinking and ability to interpret performance metrics measurement
  • Strong interpersonal and negotiation skills, excellent communication skills both verbally and in writing
  • Ability to create a vision for what success looks like for World of Tanks (PC) in a rapidly evolving influencer marketing landscape

What additional skills will help you stand out?

Experience with influencer marketing in Europe, CIS and Asian markets

  • Fluency in Russian language is a plus
  • Portfolio of projects/cases you worked on, which involved influencer marketing
  • Passion for games

About Wargaming:

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!

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