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Twitch is hiring our first Advertising Product Marketing team to join our headquarters in San Francisco. As part of the Advertising Sales organization, responsible for driving revenue from brands and agencies, you will report directly to our VP of Sales Marketing who leads a team responsible for driving awareness, adoption, and deep engagement for our ad products and features in a way that resonates with our advertisers. Twitch is looking for someone to manage the Advertising Product Marketing team, strategy, and execution.
You are both data-driven and can combine consumer, advertiser, market trends and related business models. You will support the full product lifecycle across inbound and outbound phases. Inbound product marketing responsibilities include foundational analysis to identify market needs, opportunity sizing, gathering deep feedback from partners, being the “voice of the advertiser” and running alpha and beta programs. Outbound product marketing responsibilities include leading launch planning including impact analyses, messaging and positioning.
The goal of the Director of Advertising Product Marketing is to grow the team to play a part in ad product strategy by quantifying customer needs and market opportunities to influence the roadmap; improve product-market fit; drive adoption of our new ad products; and serve as the interface between product and sales teams at the ground level. You help define the product and create the feature positioning, messaging, go-to-market plan, driving product adoption, and success metrics to measure the success of these ad products.
You are a seasoned professional with an understanding of advertising products and roadmaps, who is a liaison between the Sales team and our Product and Engineering teams. You will be highly diverse and will work closely with the Sellers, Product, Engineering, Insights, and Sales Marketing teams. You will be also responsible for all product education.
New product execution and adoption
We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.