Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.
As Creative Director, you will brainstorm and deliver integrated campaigns and provide design expertise to all creative disciplines across the APAC region. You will have a holistic view about brand experience and how these map between creators, viewers and brand partners across markets. You are an innovator who enjoys delivering elegant and succinct creative solutions to complex briefs. Reporting to the Senior Director Marketing, APAC, you will help define the creative strategy and development of Twitch's marketing campaigns across APAC, laddering up to our global brand architecture but in a hyper-localised tone.
You will provide strategic guidance about campaigns, branding and design. You have a passion for continually exploring the edges of brand expression to memorably shape culture. You have experience combining creative and technology to produce concepts that promote consumer love for the brand. You will provide creative guidance and direction to the marketing team and ensure consistency in tone of voice and visuals across marketing programs
You have a background in conceptual creative development, brand strategy and copywriting, whilst embracing an exceptionally high standard of brand design. You will work across marketing, content, product, PR and Biz Dev teams through a variety of media. You will define and lead the growth of the entire creative output in APAC.
We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.