Audience Insights Manager - Client Measurement

About the Employer

About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

The Audience Insights Manager - Client Measurement, will develop the strategy, process & promote compliance for advertiser measurement at Twitch. Reporting to the Director of Sales Insights, you will lead measurement from end to end from the development of new products, maintenance of existing measurement products and execution of campaign measurement. We are looking for someone who can develop impactful measurement solutions to help the Twitch Sales team retain and grow business.

You Will:

  • Create and execute against 1st and 3rd Party industry-specific measurement strategies for Twitch Sales and Twitch Properties
  • Advise clients and our teams on the development of measurement solutions & learning agendas for campaigns
  • Establish client goals and campaign tracking efforts for key programs
  • Present measurement results to clients in partnership with Sales and Client Success teams and establish insights and best practices for accounts and verticals
  • Manage normative database and surface insights around trends and best practices to inform decisions
  • Work with Measurement Product team to evaluate, develop and onboard new measurement partners
  • Effectively and communicate measurement capabilities to the marketplace in partnership with Product Marketing team
  • Work with Sales Enablement to create training materials and track compliance of measurement processes among key Sales team members
  • Lead measurement vendor relationships for Twitch Sales Insights

You Have:

  • BA/BS in Marketing, Communications, Computer Science, Statistics or other relevant field
  • 5 years experience in a measurement / analytics role at a research firm (Nielsen, Kantar, etc), ad agency or digital media publisher / platform
  • Knowledge base of all syndicated measurement as it pertains to the advertising industry (Comscore, Nielsen, etc)
  • Background with media measurement tools and methodology from Brand Lift to Attribution
  • Experience with statistical analysis and experience in survey design & analysis
  • Strong project and time management skills with experience partnering with teams from across the business
  • Ability to communicate the results of analyses in a clear and effective manner

Perks

  • Medical, Dental
  • Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO, Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, and more.),
  • Breakfast & Lunch Served Daily

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.