PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Product Marketing Specialist
San Mateo, CA
The Global Product Marketing team is seeking a Product Marketing Specialist who will be responsible for informing and strengthening business strategy in the near and long term for the PlayStation 5 and PlayStation 4. Reporting to the Director of Product Marketing and armed with deep analytic skills and industry knowledge, you will sit on the front line of bringing new products to market and enabling teams to execute against product market strategies.
Main Areas of Responsibility/Key Performance Indicators:
As a part of the Platform Marketing team within SIE's Global Marketing division, you will have a unique opportunity to empower the strategies behind market execution of PlayStation consoles. This responsibility is key and your role will partner with Consumer Insights, Analytics, Business Operations, and Brand Marketing teams. These partnerships will help you develop a holistic understanding of the business and together you will drive detailed product marketing analyses and recommendations that generate market success for PlayStation and our content partners.
In addition, you will work with the Director, Product Marketing to create exec-level presentations to educate the business on a wide range of insights within the PlayStation ecosystem. This will be achieved through your role as a key partner in building insights through consumer research and analytics, performing analysis on player and marketing datasets, assisting in managing global hardware and software roadmaps, and setting metrics for success.
You have a passion for data driven decisions built from your ability to draw insights from information, and talent for making sense of a complex, and sometimes ambitious, set of considerations. You enjoy building exceptional analyses and a strong aptitude for working with others to build comprehensive, strategic recommendations. You are comfortable working with and manipulating large and challenging sets of data, often having to adjust methodology during a project as new information arises or an alternative approach is required, and you can quickly understand and pull insights from these datasets. Your strong relationship-building skills will aid you as you develop close relationships with key internal partners to work through product planning. Led by a desire to put the customer first, together we’ll find new ways PlayStation can continue to inspire our customers!
Required Qualifications / Experience:
Candidate Preferred Qualities
Ideal candidate attributes
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.
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