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Performance Media Buyer, Social
San Mateo, CA
SIE is rethinking Digital Marketing, launching an in-house digital media buying team and building a best-in-class data foundation. The team will be entrepreneurial at its core: laying the foundation of a new internal marketing function while growing and evolving to satisfy the needs of PlayStation’s businesses.
The person in this role will drive end-to-end campaign management of social activity, including trafficking campaigns, maintaining tags, handling budget and pacing. Over time this team will buy the majority of programmatic, search and social media that drives direct return on investment for Sony PlayStation, with a focus on our digital businesses in mature markets. The role will initially focus primarily on paid social, although there will be scope to expand to other channels. The ideal candidate will have a strong social background as well as additional experience across other biddable channels. The media buyer should be very solution-oriented, working across various teams, as well as ‘hands-on-keyboard’ to proactively identify and tackle problems and ensure flawless campaign execution.
Campaign Planning: Work with the media planning teams to translate media strategies into biddable campaigns which maximize the platform features and our first party audiences. You will plan across PlayStation®4, PlayStation®VR, PlayStation®Store, PlayStation®Plus, PlayStation™Now, PlayStation™Direct, and acclaimed PlayStation software titles from SIE Worldwide Studios- you will tailor plans to meet the individual challenges and objectives of each vertical.
Campaign Setup and QA: Contribute to the campaign builds, ensuring campaigns are built in a timely manner following standard methodologies. The buyer will need to partner with internal and external teams to make sure all 1st party audiences are available and implemented accurately for each campaign.
Campaign Management and Optimizations: Responsible for the day-to-day optimizations of campaigns. Monitoring campaign performance, pacing and troubleshooting. In addition, you will monitor audience performance data analysis and actively optimize across platforms while measuring performance and recommending further opportunities to drive performance.
Analytics and Reporting: Help build weekly and post-campaign performance reports for the global Media Team, which will provide analysis, insights, and some visualization. You will also collaborate with the Marketing Technology team and use data analytics to ensure all testing initiatives are set-up and measured appropriately so valuable creative and media insights can be gathered by end of test/campaign.
New opportunities: Work with our partners to identify new opportunities for our activity and add them to our test and learn roadmap. You will implement tests, ensure their smooth delivery and report findings back to the wider business. As new team, you will play a crucial role in the future developments of our activity.
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.
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