Marketing Analytics Data Manager

About the Employer

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognised as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role Overview:

As a data rich company, we are continuing to strengthen the analytics functions and are now looking for a proactive, results orientated data architect for our Analytics Platform within the growing Marketing Analytics team.

This is a critical and exciting role within the Global Marketing team at SIE. As Marketing Analytics Data Manager, you will responsible for managing key data-sets across the Consumer Insights and Marketing Analytics Team. You will have a hands-on coordination role with Data Providers, Data Developers, Analysts and Business Users of the data. You will strive to become an expert on implementing best practises for onboarding data and making it business-ready for a variety of different types of users of data.

You will also collaborate with other analytics development teams across organisation through carrying out and sharing global best practices in managing data for the Marketing Data Insights Platform.

You will have a high proficiency in data management solution software and be confident in driving transformational change in ways of working with data to support a broad range of Marketing teams with different data challenges. Your role will be largely covered by three main areas:

  • Saving operational time. Delivering time savings by maximising the use data on-boarding and processing techniques. Creating a one-stop-shop view of our data.
  • Improve the accessibility of business-ready data. With a focus on relevance, quality, classification, consistency and governance, as well as improving the overall level of data associations that can be interrogated across Marketing’s player, product and service attributes.
  • Delivering educational content for employee to assist with the management of the data and how best to extract the table for further analysis.

You will have impeccable communication skills, with the ability to foster strong relationships among stakeholders both globally and locally, external agencies and other analytical/data teams across the business; always being mindful of the appropriate communication style with each group.

For this role we are looking for an intelligent, insight focused, self-motivated, business-oriented team-player, data loving individual. You must have a high degree of comfort and experience of leading, working across and motivating teams to deliver valuable strategic data products that leads to actionable business benefit.

What we are looking for:

Data Product Experience

  • Strong product knowledge base in Data Profiling/Mapping, Data Prep, and Cataloging.
  • Competent in using a range of tools including: Snowflake, Alation; Qlik Data Catalyst, Alteryx, SPSS. Knowledge and experience in applying technical know-how to business challenges

Communication & Networking Skills

  • Ability to communicate complex ideas and analysis clearly, effectively and influentially, both verbally and in writing.
  • Ability to tailor the communication according to different stakeholder audiences and cultures across the business and the globe.
  • Build strong relationships across the globe with other data/analytics communities

Project Management

  • Strong project development management skills, with the ability to successfully manage and prioritise numerous time pressured analytical projects/work tasks simultaneously.


  • A self starter with the capacity to exercise initiative and creativity appropriately, make informed decisions and to request guidance when necessary.
  • Collaborative nature. Strong planning and organization skills with the experience to develop solutions by adopting a consultative approach with the content expert. Experience of working cross functionally with teams such as Sales and Marketing.
  • Passionate team player with an inquisitive, creative mindset and ability to think outside the box.


  • Discretionary bonus opportunity
  • Private Medical Insurance
  • Dental Scheme
  • London Allowance (if applicable)
  • 25 days holiday per year
  • On Site Gym
  • Subsidised Café
  • Free soft drinks
  • On site bar
  • Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, colour, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.