Consumer Marketing Manager

About the Employer
  • King
  • Santa Monica, CA, United States


Job Description:

Job Title: Consumer Marketing Manager - Call of Duty

Reporting To: Director/Senior Manager, Consumer Marketing

Department: Consumer Marketing

Location: Santa Monica, California

Your Platform

Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

And while we have world- class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.

We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us, make history. To learn more, check us out at, or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Your Mission

As a Consumer Marketing Manager - Call of Duty you will partner directly with the Product Management team to ensure product strategies, brand and company objectives are met in all consumer facing marketing assets. You will oversee day- to- day management of external creative agency partners, and help manage the approval process of all creative materials within Activision headquarters and with the game development team.

The right candidate must have the ability to think ahead, work independently, but also contribute cross- functionally to benefit the business, drive go- to- market plans and have the confidence to speak up and lead. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic level to drive all marketing initiatives, interface with our development partners and lead agency partners.

A passion for video games is a mandate, and experience with innovative marketing programs and brands that do this as well. Video game category experience is great too (although not mandatory).

Priorities can often change in a fast- paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

  • Assist the Director/Senior Manager of Consumer Marketing in the managing of global marketing plans, creative executions and production process of all communication vehicles for Call of Duty, including but not limited to: TV and digital advertising, out- of- home, gameplay trailers, documentaries, visual identity, packaging, digital commerce, retail, trade, media, events, social and CRM. The role will touch Call of Duty game launches as well as live ops/live game ongoing marketing.
  • Develop highly effective, insights- driven creative briefs, driving projects forward with key stakeholders across the organization through completion.
  • Champion a Consumer Marketing point- of- view in the development of creative approaches and concepts to ensure all communications and advertising materials deliver on strategy.
  • Support ongoing Growth Marketing efforts by developing and executing against evolving creative strategies that combine creativity with analytics to yield increasingly effective results.
  • Manage annual production budget by reviewing Agency estimates for services, managing costs versus budgets, and tracking overall spend.
  • Develop strategic- driven creative briefs and drive projects and initiatives forward with key stakeholders across the organization.
  • Communicate and motivate cross- functional teams around a single marketing strategy.
  • Day- to- day management of external creative agencies and internal creative partners.
  • Collaborate with key development studio personnel and cross- functional partners to develop go- to- market strategies and creative asset development.
  • Coordinate with key Digital and Physical Commercial teams and Retail and Sales personnel on trade and consumer marketing programs, retail merchandising and sales materials.
  • Able to learn new emerging markets quickly and adjust to changing market dynamics and competitive landscapes.

Player Profile

Minimum Requirements:

  • Bachelor’s Degree
  • 6+ years experience in brand marketing, creative agency account management (or equivalent client- side position) or video game industry
  • Experience in Brand Marketing, Content Marketing, Branding/Visual ID Development, Digital Marketing/Social required.
  • Must be proficient in traditional and digital media planning, including programmatic and growth.
  • Demonstrated experience in project management, analysis and the ability to work across multiple teams
  • People/agency management experience
  • A passion for gaming and entertainment, while understanding current industry and cultural trends
  • Excellent analytical, verbal, and written skills
  • Excellent interpersonal and relationship management skills
  • A self- motivated, results- oriented, creative problem solver
  • Extremely organized, prepared, detail- oriented
  • Comfortable working in a fast- paced environment
  • International marketing experience a plus
  • Live Ops/Live game marketing experience a plus

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well- being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast- paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

About King

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
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