Associate, Global Social Channel Engagement

About the Employer

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

Our Social Media Engagement Team is looking for an Associate, Social Channel Engagement colleague.

The Associate, Social Channel Engagement supports a portfolio of EA franchises including Battlefield, Need For Speed, EA Originals and unannounced projects with the goal of building and maintaining relationships with players and fans through authentic, engaging, lightweight content and stories distributed through the most popular social media channels.

You will report into and assist the Lead, Social Channel Engagement - Games in the planning, production, global publishing and reporting of social media campaigns and editorial content.

You have a passion for video games and for creating fun, engaging content for social media channels. Creativity and an eye for good content and stories.

Responsibilities:

  • Manage the social media accounts for Battlefield, Need For Speed, EA Originals
  • Partner with Brand & Creative Production teams to prioritize and track the development of social media assets
  • Analyze social content performance to optimize distribution, tone & relevance on an ongoing basis
  • Creation & maintenance of editorial calendars & asset lists
  • Partner with Channel Intelligence and Channel Strategy to implement latest & greatest channel and content best practices
  • Partner with Studio & Product Communications teams to ensure campaign goals, player-facing messages and experiences are aligned across all marketing channels.
  • Identify the most appropriate trends & topics both around EA games and in Entertainment/Pop Culture to insert our brands in relevant conversations.
  • Oversee and manage social media campaigns & promotions with internal/external partners including third party console manufacturers and partner brands.

Qualifications:

  • 1 or more years in the Gaming/Entertainment space with experience delivering successful social media engagement or digital marketing programs.
  • Experience building & optimizing social media campaigns for some of the major platforms such as YouTube, Facebook, Instagram, Twitter, Twitch, Giphy, Tik-Tok, Snapchat.
  • Creative mind able to drive the creation of impactful messages & visuals to create conversation & culture around pop culture brands.
  • Experience with content creation tools such as image / photo / video design & editing a plus but not mandatory.

As part of your application, please provide:

  • An up-to-date resume
  • A short write-up about your motivation and qualifications for the space and the role - we care to hear about the games you love playing and the things that inspire you outside of work. We are a team of gamers and creative minds!
  • A PDF that showcases recent content / programs you are the most proud of with a sense of scale / impact / performance

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers.

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more!

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.