Global Digital Marketing Manager, Diablo Franchise

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Job Title:

Global Digital Marketing Manager, Diablo Franchise

Requisition ID:


Job Description:

As the Digital Marketing Manager for the Diablo franchise, you will lead the social brand strategy across all titles, creative development, execution, and 1:1 communication. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated strategic prowess, and brought to life smart and clever ideas.

Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As the Diablo franchise continues to grow, like the Brotherhood of the Horadrim, you will be entrusted with the secrets of Diablo Immortal, Diablo IV, and more. The minions of Hell are growing stronger and we’re looking for someone to lead this franchise and its titles into a new era through social media.

The ideal candidate brings an enthusiasm for the gaming space, a deep understanding of and passion for Diablo games, confident communication skills, and a self-starting initiative to push the envelope with innovative ideas. While industry experience is not a requirement, previous experience across PC, console, and mobile gaming is desired.

The position requires proficiency in interacting cross-functionally as they will be a conduit between Commercial Marketing, Growth Marketing, Game Development, Consumer Marketing, Creative Services, and most importantly our players and fans.

Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.


  • Lead social media strategy for all Diablo title launches and live operations across various social platforms including, but not limited to: Twitter, Instagram, YouTube, Facebook, Snapchat, etc.
  • Oversee social creative ideation, help manage production, and ensure executional success among internal and external creative teams
  • Manage the global social editorial calendar, driving key stakeholder alignment with business units, game development, and senior management
  • Listen and respond to consumers on our owned channels on a daily basis
  • Drive social media reporting, insights, and delivery through the use of key social analytics tools, including Sprinklr. Utilize learnings to inform and support the creative approach, as well as drive KPI's across platforms and campaigns
  • Work with external brand partners, developing and executing co-branded initiatives.


  • At a minimum, 5+ years experience in social media - agency (or client-side equivalent) as a Social Strategist or Digital Marketer, including experience strategizing, producing and executing complex social campaigns
  • Experience collaborating within a large organization, driving creative work with multiple departments
  • Production experience working on video shoots and providing creative feedback for social content
  • Passion for gaming, advertising, tech, and all things gothic horror fantasy
  • Excellent verbal, organizational, programming language and technology skills
  • Experience working with 3rd Party agencies/partners
  • Knowledge of the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
  • Understanding of brand strategy and ability to write strategic marketing briefs and persuasive POVs
  • Working knowledge of social platforms and associated analytics programs and tools like – Sprinklr and native platform analytics, etc.
  • Ability to effectively interact with internal/external stakeholders and all levels of management.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work/life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

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