Head of Marketing Expansive Worlds

About the Employer

Expansive Worlds is a creative division of Avalanche Studios Group and a leading developer and publisher of outdoor games. Since 2009, Expansive Worlds has been devoted to delivering highly immersive outdoor gaming experiences for millions of players and best known for the long-standing and successful theHunter franchise.

We are now looking for a Head of Marketing to lead the team's effort for our self-published titles - including theHunter Classic, theHunter: Call of the Wild as well as future and unannounced titles.

The Position
As the Head of Marketing, you are a critical part of the leadership team and help shape the division marketing goals. You will be responsible for leading all efforts of marketing, including product marketing, communications, creative and commercial aspects.

The ideal candidate will have an analytical and data-driven mindset, be player focused, have an aspirational leadership style and is comfortable challenging those around them while facilitating collaboration between marketing and development teams. If that sounds like you, read on.

At Avalanche Studios Group our day-to-day is ever changing, so your ability to be adaptable, well-organized and a detail-oriented person with a penchant for creative ideas will set you up for success. Each role comes with a lot of responsibility, freedom and autonomy - which we believe is key to growing our people and the business. This position reports to the Managing Director of Expansive Worlds.


  • Lead and develop the marketing department in the division, including roles within product marketing, creative, PR, community, performance marketing, sales, marketing partnerships and more – ensuring the team is delivering at its best whilst growing according to business needs.
  • Partake in theExpansive Worlds management team providing a commercial perspective and expertise.
  • Develop ways of measuring results and KPIs and introduce a more data-driven approach to how we evaluate and improve our marketing strategies and tactics.
  • Owner of the marketing budget and recruitment plans.
  • Develop the global marketing services strengthening the publishing capabilities and processes.
  • Analyze the marketing strategies and execution on a constant basis and challenge the team to come up with innovative, customer-driven marketing tactics to increase performance across all games.
  • Develop global marketing strategies that will guide both you and the marketing functions to build the right mix between short, mid and long term and high impact initiatives.
  • Build out the Expansive Worlds network; business and media partners, content creators, marketing contractors, community ambassadors.
  • Be passionate about people: At Expansive Worlds our approach is to form relationships, build trust and support people as well as ideas.
  • Be solution-oriented: Game development and marketing contains challenges and problems; we want solution-oriented people to lead our teams.

Required Qualifications

  • 2+ years working in a leadership role within marketing and games
  • 5+ years working in product marketing, or similar role in consumer or digital marketing
  • Extensive knowledge of the digital marketing field including performance marketing, community management, social media, marketing content, PR & content creator relations and more.
  • Knowledge of marketing analytics, setting KPIs and delivering ROI
  • Experience working in an international environment
  • Excellent English communication skills, both written and verbal
  • Strong organizational skills and time management skills
  • Collaborative, proactive and self-motivated
  • Experience in leading teams through change and game cycles

Desired Qualifications

  • Previous experience from marketing within the videogames industry
  • Experience working in an international environment
  • Interest in Outdoor(s) and/or Sportsperson Activities

Employee promise

We provide goals, instead of instructions, and the opportunity to do the best work of your career.

Our Values

At Avalanche Studios Group, we believe in worlds beyond limits, we are committed to developing a diverse and inclusive workplace. We are an equal opportunity employer and value diversity at our company. Everyone at Avalanche Studios Group has a shared responsibility to create an open and inclusive work environment where everyone is treated equally and with respect. Being part of our world is not contingent on where you’re from, your gender, or sexual orientation. It’s all about your passion and creativity.

How to Apply

We will only consider applications that consist of both a cover letter and a CV. In your cover letter you should include why you want to work at Avalanche Studios Group. For this role you need to be able to work full-time in our Stockholm office.

To apply for this position please register below. Apply as soon as possible as we review applications continuously. All further information is provided under non-disclosure agreement only.