SEED is a pioneering group within Electronic Arts, combining creativity with applied research. We explore, build and help define the future of interactive entertainment.
We exist at EA to deliver and foster disruptive innovation for our games and our players. We do this through research, prototypes, exploration, and never-ending curiosity. We also exist to educate, share, and be great partners. We collaborate with game teams and industry partners, and also publish and present our research within our industry and to the public. We pursue long term applied research viewed through a 10X lens, yet stay relevant to the present by delivering artifacts along the way to game teams and technology groups inside EA.